How do I get a slot?
There is currently 1 ad slot available for $500 per month (no long term contracts)
If you are interested, drop your email below and I will reach out to you.
Stats as of March 2023
On average, this site generates ~28,000 monthly unique pageviews where ~80% of that is organic search traffic from Google. Below are some relevant statistics:
- Avg. unique users per month: 16,750
- Avg. pageviews per month: 28,000
- Avg. time on site: 1:40
- Newsletter subscribers: 6,200
Live stats dashboard
You can view the live site statistics here.
Please note, I recently switched to Fathom analytics, so there is limited history in the dashboard. Prior, I used Google Analytics.
Can I personalize the ad?
Yes. I will personally work with you to make sure the ad stands out and converts!
Advertising cost methodology
Advertising costs are a fixed monthly price based on two factors:
- Monthly average pageviews (calculated over a trailing 12 month period)
- Ad placement (promiment ads cost more)
Cost = Avg. monthly pageviews / 28 / 2
For example, this site averages 28,000 monthly pageviews, so the top ad spot will cost:
Cost = 28,000 / 28 / 2 = $500 per month
Please note, this is generally higher than you would pay on wholesale ad platforms because of several factors:
- I work with you to design the ad
- Your ad is permanently displayed in the same spot on the site
- This leads to higher relevance and conversions
Is pricing static?
Advertising slot prices will update on a quarterly basis. Since pricing is based on pageviews, as pageviews grow, so will the cost to advertise.
Why direct ads?
When someone visits The DIY Golfer, I want to deliver a pleasant experience, which means I no longer run Google Adsense or other cookie-tracking forms of advertising.
Instead, all my advertising is direct; meaning I work directly with brands to build a compelling advertisement to prominently display on my site.
Enter your email below and I'll reach out with some more information!